Automation starts with understanding.
Hey, I’m Cullen, the Original Automation Animal.
I help small businesses and entrepreneurs turn chaos into clean, automated systems that actually make money. Around here, automation isn’t robotic. It means real results, less grind, and a business that runs while you live your life.
The early days (B.G. — Before Google)
Back in 2000 I became an online junkie. Curiosity turned into obsession as I watched the internet evolve in real time.
In 2004 a friend and I launched a TV-show fan blog, figured out SEO before it had a name, slapped on AdSense, and made our first $100. I was hooked.
Building and breaking things
We started creating and leasing local business sites like “Altamonte Springs Flooring” and “DUI Lawyer Casselberry.” Most small businesses didn’t yet understand online lead generation, so sales were slow. Social took off.
Then a restaurant slip put me on crutches and out of my day job. I went all in and built custom Facebook landing tabs, hundreds of them. That work connected me with Jody. She was in Arizona building websites and had just joined an agency in Phoenix. I moved west, we worked together, the agency folded, and we decided to build our own. We’ve been at it ever since.
The evolution into automation
Automation came from necessity. I partnered with a fitness e-book client who needed systems, not just ads. She went from $450K to $1.6M in a year. Some perfect-storm timing helped, but the fundamentals did the heavy lifting. The lesson: the power isn’t in a single tactic; it’s in the machine that runs them all.
The three levers
Every business grows by pulling the same three levers:
1. Increase traffic — get more of the right people to see you.
2. Increase conversions — turn more of that attention into action.
3. Increase average sale — create more value per customer.
That’s it. That’s the game
Where we are now
Today, Automation Animal builds systems that turn strangers into customers automatically. We connect the pieces — websites, offers, traffic, follow-up, remarketing, reviews — so they work together as one clean machine. If you’re ready to scale without losing your mind, you’re in the right place.
Let’s talk
If this resonates, let’s map your next steps.
click the button below to schedule a FREE discovery call and we’ll find the quickest wins to automate first.
Hey, I’m Cullen, the Original Automation Animal.
I help small businesses and entrepreneurs turn chaos into clean, automated systems that actually make money.
Around here, automation isn’t robotic. It means real results, less grind, and a business that runs while you live your life.
The early days (B.G. — Before Google)
Back in 2000 I became an online junkie. Curiosity turned into obsession as I watched the internet evolve in real time.
In 2004 a friend and I launched a TV-show fan blog, figured out SEO before it had a name, slapped on AdSense, and made our first $100. I was hooked.
Building and breaking things
We started creating and leasing local business sites like “Altamonte Springs Flooring” and “DUI Lawyer Casselberry.”
Most small businesses didn’t yet understand online lead generation, so sales were slow. Social took off.
Then a restaurant slip put me on crutches and out of my day job. I went all in and built custom Facebook landing tabs, hundreds of them. That work connected me with Jody.
She was in Arizona building websites and had just joined an agency in Phoenix. I moved west, we worked together, the agency folded, and we decided to build our own. We’ve been at it ever since.
The evolution into automation
Automation came from necessity. I partnered with a fitness e-book client who needed systems, not just ads. She went from $450K to $1.6M in a year.
Some perfect-storm timing helped, but the fundamentals did the heavy lifting. The lesson: the power isn’t in a single tactic; it’s in the machine that runs them all.
The three levers
Every business grows by pulling the same three levers:
1. Increase traffic — get more of the right people to see you.
2. Increase conversions — turn more of that attention into action.
3. Increase average sale — create more value per customer.
That’s it. That’s the game
Where we are now
Today, Automation Animal builds systems that turn strangers into customers automatically.
We connect the pieces — websites, offers, traffic, follow-up, remarketing, reviews — so they work together as one clean machine.
If you’re ready to scale without losing your mind, you’re in the right place.
Let’s talk
If this resonates, let’s map your next steps.
Click the button below to schedule a FREE discovery call and we’ll find the quickest wins to automate first.